Thursday 26 May 2016

The changing face of Saree

                                                                        
Indian Clothes have always been able to bring out the beauty of Women.Maybe,its’s the tinge of tradition and values associated with them.Indian clothes has always been in trend because of its property to blend in any of the trend or fashion statement.
                                                                       
If we are talking about Indian wear,the discussion is incomplete without saree. For those who don't know what a saree is(although I highly doubt anybody would be unaware of what a saree is!),It’s a clothing item of about 4 to 5 meters in length worn by women by drawing it around the body.

                                                                       

Since thousand of years,Saree has been an integrated part of Indian Women’s lifestyle.In ancient times,Saree was a symbolic entity which defined a women’s upbringing & family.The way and weight(How heavy it is) changed according to occasions & family status.
                                                                       
Fast forwarding the timeline,now the world was in oh so revolutionary 19th Century.We developed,our lifestyle changed and so did our clothing.Now the modern women preferred wearing clothes that are comfortable for the whole day hustle. Saree wasn’t the exact best option for this.It’s difficult roaming around wearing it but still it didn't go out of fashion.Women still preferred wearing it at home or at special events.
                                                                       
Again going ahead in time,its now our favorite phase,The 21st Century.An unlimited cesspool of options in everything.You can never be out of option.And that's what makes us happy , doesn’t it?That's exactly happened,for women too.So many styles and kind of clothes to wear from. Saree could have gone out of trend but there is something about it,the inner feminine beauty that it brings out of the wearer has attracted the designers to do something innovative with the way that it has been worn till now.

                                                                       
Today, saree is not just for the rural women ,housewives or old age ladies.It has become a fashion saga of its own.There are now thousands of way of wearing it, and even if you discover a new way;its no more unusual,it just becomes a new trend.Even celebrities are preferring saree over western wear which has worked out profitable in favor of our economy.There are thousand of online shopping sites that offers you wide variety in Saree & other ethnic wear. Uttamvastra(This site is specially for Women Ethnic Wear.Isn’t it so cool!), Craftsvilla, Biba,Voonik are some of the names that are booming the Indian Ethnic Market.
                                                                       
With so many options & trending styles, saree is no longer just an Indian wear,it has become a global style signature. Saree has broken the stereotype of being worn by a particular section or on special occasion like it used to be.
                                                           
                                               
                                   
                       


Monday 16 May 2016

Online Shopping for Women

               If you ask any woman about her favorite hobby or pass time activity , you are most likely to receive Shopping as an answer. But if you ask any woman of today’s age ,it would be Online Shopping.

Being shopaholic is a characteristics that every women posses. Of course the extent to which they can shop differs from woman to woman .Because 21st century is all about Internet and Online Activities on the booming scale, shopping just got easier for everyone. Transferring every step from providing a huge range of selections to delivering the product at your doorstep has replaced the traditional shopping  ways for people.

Online shopping is right now the hottest trending topic. Thousands of companies has plunged their money on shopping sites, and result is Flipkart,Snapdeal,Jabong,Myntra  and many more.
Some sites solely focus on a particular section while some are multipurpose selling everything a person needs, from clothing to household items.

 Online shopping for women constitutes 65% of the online market share for clothing. There are numerous shopping sites focusing solely on women like Craftsvilla, Mirraw, Biba, Uttamvastra, Voonik and many more which is not possible to list in a single article. Some sites are only focused on selling ethnic wear like Saree, Suits, Lehenga Choli, Bridal wear , while some sell casual wear  like Tops, shirts, T-shirts, skirts, dresses and formals.

Looking at how online shopping is now becoming the new face of market, many top brands like Peter England, Tommy Hilfiger, Vero moda,Pantaloons,Raymonds are also selling their franchise to shopping sites and making their products available online for users. This has boosted their sales by an average of 15% as customers from geographical areas where stores are not there, can also buy their products. Also famous designers are selling their products on shopping sites directly . Nevertheless options are unlimited for women and that’s what she wants, Endless options of dressing in her own way.

Shopping sites also provide additional features along with buying a product like easy return, replacement and delivery options (Cash on Delivery, Online Banking, Online Wallets). All of which are in favour of a woman (Trust me, it’s not easy to return a product to shopkeeper :/) .These services are just added bonus which is making online shopping more intuitive , increasing the scope of this section of Online Marketing.


By,
Priya Sah