Online Shopping for Women

               If you ask any woman about her favorite hobby or pass time activity , you are most likely to receive Shopping as an answer. But if you ask any woman of today’s age ,it would be Online Shopping.

Being shopaholic is a characteristics that every women posses. Of course the extent to which they can shop differs from woman to woman .Because 21^st century is all about Internet and Online Activities on the booming scale, shopping just got easier for everyone. Transferring every step from providing a huge range of selections to delivering the product at your doorstep has replaced the traditional shopping  ways for people.

Online shopping is right now the hottest trending topic. Thousands of companies has plunged their money on shopping sites, and result is Flipkart,Snapdeal,Jabong,Myntra  and many more.

Some sites solely focus on a particular section while some are multipurpose selling everything a person needs, from clothing to household items.

 Online shopping for women constitutes 65% of the online market share for clothing. There are numerous shopping sites focusing solely on women like Craftsvilla, Mirraw, Biba, Uttamvastra, Voonik and many more which is not possible to list in a single article. Some sites are only focused on selling ethnic wear like Saree, Suits, Lehenga Choli, Bridal wear , while some sell casual wear  like Tops, shirts, T-shirts, skirts, dresses and formals.

Looking at how online shopping is now becoming the new face of market, many top brands like Peter England, Tommy Hilfiger, Vero moda,Pantaloons,Raymonds are also selling their franchise to shopping sites and making their products available online for users. This has boosted their sales by an average of 15% as customers from geographical areas where stores are not there, can also buy their products. Also famous designers are selling their products on shopping sites directly . Nevertheless options are unlimited for women and that’s what she wants, Endless options of dressing in her own way.

Shopping sites also provide additional features along with buying a product like easy return, replacement and delivery options (Cash on Delivery, Online Banking, Online Wallets). All of which are in favour of a woman (Trust me, it’s not easy to return a product to shopkeeper :/) .These services are just added bonus which is making online shopping more intuitive , increasing the scope of this section of Online Marketing.

By,

Priya Sah